Capital News for the Capital! KKT Orthopaedic Spine Centre Opens its Doors in Islamabad

June 12th, 2014

When CEO Jawad Qureshi began the process of bringing the KKT® Orthopaedic Spine Treatment modality, an FDA and Canadian Health approved non-invasive orthopaedic treatment, to Pakistan he knew he was bringing something revolutionary to Pakistan’s healthcare market and that it would be well received. What he didn’t anticipate was the overwhelming response it got in Lahore and how quickly KKT® took root in the people’s perception of healthcare. Non-invasive, relatively painless orthopaedic spine treatment was unheard of; that there was an alternative to traditional methodology which used mind numbing medication, injections and eventually surgery was unimaginable; but now there was a way to get aid and the public was euphoric. The most recent event that expands on this change of public perception towards orthopaedic healthcare is the launch of the KKT Orthopaedic Spine Centre in Islamabad.

After just a few weeks of their initial launch in Lahore KKT® faced a booking list that spanned three weeks going on four, and requests to open centres in other parts of the country that, if piled together, could make a small hill. Islamabad seemed like the best choice for KKT Orthopaedic Spine Centre Pakistan’s second branch because it had a vast population already pre-booked for consultations with KKT® physicians and because Islamabad has the advantage of being approachable by two provinces; the north west of Punjab and Khyber Pakhtunkhwa. This allows for a greater number of people to access non-invasive orthopaedic treatment.

“We knew from our market research that there was a demand for painless orthopaedic treatment but the response has been better than expected. The warmth with which KKT’s modality has been accepted and the appreciation that our cause has garnered is simply priceless. I know that Islamabad is just going to be the beginning of KKT Orthopaedic Spine Centre’s expansion programme. My vision is to see every person who desires KKT Orthopaedic Treatment to be able to access is with ease,” Jawad Qureshi, CEO KKT Pakistan, when asked about the launch in Islamabad.

The Islamabad launch was another feather in KKT® Pakistan’s cap. Waiting rooms in hospitals and clinics are morbid places with glum faces and dull eyes but at KKT’s Islamabad launch there was a sense of palpable excitement stemmed from relief. One of the patients, a smartly dressed older gentleman leaning on a cane, would tell anyone willing to listen that before he’d started his treatments in Lahore he couldn’t dream to stand unsupported.

“I had resigned myself to being pushed around on a wheelchair,” Mr. M Ansari said when asked about his progress with the KKT Orthopaedic Spine Treatment. “All the other doctors told me it was part of aging, that my spinal stenosis was just going to get worse and that I should seriously consider surgery which might improve matters. But now, look at me. And the best part is it’s painless, and now that they have opened up in Islamabad I won’t have to travel for my treatment sessions.”

One of the chief factors that made KKT Orthopaedic Spine Centre in Lahore so successful were its efficient management team, the doctors, physicians, technicians and patient care specialists. Part of Jawad Qureshi’s revolution of the healthcare industry is to make top notch management and patient care a signature of any KKT Orthopaedic Spine Centre in Pakistan.

Heading the helm at the Islamabad Centre Mr. Irfan Hanif fills in the post of Senior Management. His team of doctors include Dr. Muhammad Yasir Pervez a veteran Arthroscopic Orthopedic Surgeon; Brig (R) Dr. Ishfaq Ahmed a renowned Neurosurgeon; Dr. Tahreem & Dr. Sidra, Humaira Hakim and Zahra Ejaz as Patient Management Advocates; rounded off with Dr Sara Ijaz and Dr Zil-e-Huma as the Centre’s Physical Therapists and Farah Aftab providing the Patient Care Management. The front desk staff includes Mashal Salahuddin, Khayam Omar and Nuzhat Asad as Front Desk Officers while Nasir Khan handles the responsibilities of Cashier and Masroor Ahmed Shirazi provides IT backup.

The line-up is impressive and the staff was amiable and engaging and had the knack of putting the clients at ease at the launch. Brig (R) Dr Ishfaq Ahmed and Dr M Yasir Pervez are the principal consultants at the Centre with a set of eager young doctors working for them. It is another factor that is similar to KKT Pakistan’s choice of building a dynamic team where there is a lot of experience mirrored with raw enthusiasm, a relationship of learning and creativity which makes the working environment a treat for both the permanent and visiting staff.

“As a neurosurgeon it gives me great pleasure to see that someone has finally taken the initiative to combat spinal ailments,” Brig (R) Dr Ishfaq Ahmed said in an interview at the launch, “many people don’t realise that spinal health is essential to neurological health. Our brain is resting in a dome that is supported by our spine, any complications in the spine; a herniated disc, lumbar spinal stenosis; and it will affect the brain, even if it compounds in to excruciating headaches with your back pain. This initiative was long overdue and I am glad I was brought on board to provide my expertise to the KKT® treatment modality.”

“I am thrilled to be part of this revolutionary initiative,” Dr M Yasir Pervez said in an interview at the launch, “It gives me a chance to enhance my ability in orthopaedic and arthroscopic surgery as well as encourages research in to the area. It is rare for an institution to open up that avenue; mostly you are asked to perform your procedures, learn the traditional methods and let it be. It is so discouraging and mechanical that a lot of doctors succumb to indifference towards their work. KKT Pakistan motivates to think out of the box, to achieve something better, painless and safer. When you have the prospect of discovering something new every day it is natural that you will be more invested in your work.”

 

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