KKT Pakistan Signs MOU with Lahore Chamber of Commerce and Industry

KKT Pakistan Signs MOU with Lahore Chamber of Commerce

May 21, 2014

As the first ISO-Certified Chamber of Pakistan the Lahore Chamber of Commerce and Industry (LCCI) aims to aid its members toward economic growth and development. With over 18,000 members the LCCI is considered the largest chamber in Pakistan and the onus of representing the interest of the business community, fruitful trade and effective industry lies with them.
With a history in promoting new businesses it came as no surprise that in a meeting of the Chamber on the 17th of May, Jawad Qureshi, CEO of KKT Pakistan, addressed the gathering on the dearth of non-invasive treatments for orthopedic ailments and how the medical and corporate industry can improve on that front. Holding approvals from the FDA, Health Canada and Canadian Standards Association, among many others, KKT International’s healthcare system provides a comprehensive diagnostic, engaging, and non-surgical cure mechanism around the world.
On the heels of this address comes the recent development that the Lahore Chamber of Commerce has signed a memorandum of understanding (MOU) with KKT Pakistan. A MOU is a legal document outlining the details of an agreement between two parties. A memorandum of understanding is usually the initial stage in the formulation of a formal contract; more tangible than a handshake it can be upheld in the court of law if one party backs out of the MOU or fails to meet its contractual obligations.
KKT Pakistan registered with the Securities and Exchange Commission of Pakistan in late 2011 and two years after its launch is looking for a stronger footing in the Industry. With a corporate sector that is vast and still growing KKT Pakistan is focusing on an awareness campaign for non-surgical orthopedic treatments.
“We want to promote awareness of non-surgical orthopedic treatment options and there is no better platform than the Chamber of Commerce and Industry. With over 18,000 of its members imbedded in Lahore with business footholds that can spread awareness to the masses LCCI will be giving us the right kind of audience to approach.” – Jawad Qureshi
The outline of the memorandum is a direct result of this campaign with the agreement made on the following areas:Savings – A special discount for permanent associated members of the LCCI has been awarded by KKT Pakistan so that the Chamber can utilize and assess the treatment procedure and how it is markedly better than the traditional orthopedic methodology.

Membership Card – Members of LCCI will be presented membership cards which they can show to avail their special discount on all services at KKT Orthopedic Spine Centre.

Awareness – LCCI will in turn help create awareness for KKT Pakistan/CORC by advertising it on their noticeboards, circulars, articles, monthly magazines, their upcoming channel LCCI TV and FM 98.6.

The terms will ensure that KKT Pakistan gets their name and message in to over 18,000 businesses and corporate offices of all LCCI members and the discounted treatment to Chamber staff will ensure a snowballing word of mouth. However Jawad Qureshi insists that the MOU is more than a coup de grâce for KKT Pakistan.
“The Chamber will be a great source of giving back to the community. Now thousands of members of the Lahore Chamber of Commerce and Industry and their corporate employees can enjoy privileged healthcare as per Canadian standards.” – Jawad Qureshi
With an acute awareness of their civic responsibility to the community, be it their patients or their corporate counterparts, KKT Pakistan is developing a name for its patient hospitality and after treatment services. In a country where hospital hygiene is going from bad to worse and cases of malpractice are choking the courts KKT’s attitude to healthcare is a beacon of hope for the future of orthopedic treatment in Pakistan.

 

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